BLOG 2021

CAR DEALER PHOTOGRAPHY TRAINING

Broad Oak Motor Group have a number of franchises in Canterbury, the largest dealership is Canterbury Volkswagen where they have a huge site of used cars. Today I covered some photography tuition with there staff to showcase the used cars they have on site for website use and social media...
27/02/2021
The Broad Oak Motor Group have Kia, Nissan, Suzuki and Volkswagen dealerships all close to each other in Canterbury. Now more than ever it is vital to present the used cars online in the best way possible, click and collect is going to be a large part of the car retail aspect and it is important that the physical car dealerships compete with the online start ups.

Due to the large number of cars that Volkswagen have on site the cars have to be photographed post valet and uploaded to the Volkswagen website straight away, this is done by software incorporated on an app, so the images have to be captured by a smart phone. The photography training was to use the iPhone to the best of its abilities, covering interior and exterior photos, close ups and generally working with the light and in cases of the dashboard and seating photos putting the car in the shade, this eliminates harsh lighting and keeps the photos looking consistent.

If you have a car dealership and would like photography training then please get in touch, whether it is using smart phones of Digital SLR's I can put together a training package to accommodate.

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